Turn customer insights into content and intelligence that wins business

People and planet positive businesses I have supported

Stakeholder mapping
and research

With help of AI, find and map the key decision-makers in your target accounts. Discover their challenges.

Core approach

Turn insight into content and account intelligence

Start with problem statement. Create the content. Unlock the conversation. Win the account. Deliver successfuly.

Build compounding leverage

Every insight, case study and testimonial you earn becomes leverage for the next content, the next pitch, the next account.

“Gian's abiltity to weave our values, purpose and vision into messaging that truly resonates with Australia investors has opened the door to new, more impactful ways of educating our customers.”

Zway Yee | CMO at Pearler & Operating Advisor at Airtree Venture Capital

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Case studies

Educating investors, driving conversion with Pearler

Created 80% of TOFU and MOFU content in Pearler's blog page to increase users of Pearler's investing app. Achieved 50% increase in organic traffic, according to Silicon Valley-based startup Narrato. At the time of Narrato's writing, Pearler had achieved $2.5 billion invested.

Context-based reporting with Junxion Strategy

Promoted a webinar through insightful newsletter series and an actionable toolkit to solve a challenge in reporting real impact. The aim was to champion Junxion but also increase awareness of and generate leads for FuturePlanet. The campaign supported relationship development wins and deals with Southern Co-op, Premier Foods, and Junxion Strategy.

Insights to empower peers in Sodexo Community of Practice

At FuturePlanet, sharing insights is the quickest way we collaborate and win trust. Insights from participants are treated as source of content and account insights. Each piece of content solves a specific challenge that resonates with target accounts in the FuturePlanet network. And it helps FuturePlanet position itself well in conversations with target accounts. This approach helped progress FuturePlanet's relationship with the NHS and Leonardo UK.